Selfishness in language and culture

Well, with regard to the study of California language diversity I talked about a few days ago, my students rightly think that using contemporary satellite images of California vegetation overlaid with potentially-unreliable  colonial-era ethnolinguistic data is probably not a good way to figure out why people 12,000 or 8,000 or 1,000 years ago moved where they did.  And I haven’t even taught them anything about the perils of glottochronology yet.    Also worth noting: no linguists were involved in the writing or evaluation of that paper at any stage, as far as I can tell.

So for those of you following along at home, on Thursday in class we’re going to be tackling yet another rather dubious piece of scholarship (and scholarly reporting) from last month: Patricia Greenfield’s research using the Google Ngram Viewer to study trends in personality in British and American societies as expressed through word frequencies; the study is ‘The Changing Psychology of Culture from 1800 to 2000‘ from Psychological Science and the news article is “Language in books shows how we have grown more selfish” from the Telegraph.   Advance feedback in comments is welcome.

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